Pricing

Labels are quoted. The platform has a price list.

Printed labels are quoted per job because substrate, application method, run length and threat model all change the answer. The software behind them starts free.

The plans

Start free. Scale when you're ready.

Volume is bought separately, so you are never pushed up a tier just to print more labels.

Starter
1,000 codes · 5 users
  • 10,000 scans a month
  • Basic analytics
  • Product recalls
  • Export: pdf
Contact us
Pro
10,000 codes · 10 users
  • 25,000 scans a month
  • Advanced analytics
  • Product recalls
  • Export: pdf,svg,csv,zip
Contact us
Business
50,000 codes · 25 users
  • 100,000 scans a month
  • Advanced analytics
  • Product recalls
  • Export: pdf,svg,csv,zip
Contact us
Enterprise
Custom volume & pricing
  • Everything in lower tiers
  • 1,000,000 scans a month, more by arrangement
  • Volume tailored to you
  • Priority support
Contact sales →

All plans are digital: QR codes, scan pages and analytics. Need them printed on labels? Optrical prints secure labels carrying your codes — ask for a quote.

Scans never stop working. A plan's monthly scans are a soft limit: go over and we tell you, and you can add a scan pack for the month. Nothing is blocked and nothing is charged automatically.

How it adds up

Three things you're billed on.

A plan is only one of them, which is why its code allowance was never the whole offer.

Codes

Individual identities. One per physical unit.

  • Your plan grants an opening balance
  • Buy more in packs at your plan's rate
  • Never expire while the account is active
Packs from 200 to 5,000,000 codes

Records

What a code resolves to — a passport, warranty card, business card.

  • Simple links and text are always free
  • Richer content spends units, by class
  • Shared by every code pointing at it
Basic Nominal Standard Compliance Simple links & text · free

Top-ups & add-ons

What you buy when you need more, without changing plan.

  • Charged at your plan's rate, whatever the quantity
  • Codes, scan pages or account credit
  • DPP sections per month — two months free on annual

Your opening balance. Every account starts with an allowance of codes and records, and you choose the split at signup.

Plan users. The seats counted on each plan above — a named login with a role that sets what they can reach. Scanners never need one.

Where you are. Billed in GBP, INR or USD, set by the country you register from.

Labels are quoted per job. Any run length.

A hundred labels or several million — and the codes on them are included.